Innovative Food Holdings, Inc. (IVFH) announced that The Simple Root has selected IVFH's end-to-end managed solutions to quickly launch its rapidly growing brand of plant-based food products. The Simple Root selected IVFH's managed eCommerce and foodservice platform to accelerate the national launch of its products in high-growth categories across multiple distribution channels. The Simple Root's products include plant-based Dips, Cream Cheese-Style Spreads and Artisan Cheese-Style Spreads.

Upcoming expansion plans for the innovative brand include plant-based cheeses (shreds, slices, snacking) and plant-based desserts.