InnovaDerma appointed Michael Hume, Senior Buyer for Skincare at Superdrug as General Manager for the UK and Europe. Michael will commence in February 2017. Michael has been a member of the senior commercial team at Superdrug for more than 5 years and has significant experience across a number of divisions including Beauty Accessories, Fine Fragrance, and Skincare, where he has been responsible for promoting and managing brand portfolios, and delivering revenue and profit growth. Prior to Superdrug, Michael held buying positions within the commercial divisions of prominent grocery and high street retailers.