SIC COMPLETES 54 MONTHS AS THE MOST WATCHED CHANNEL IN PORTUGAL
SIC reaches 54 consecutive months of leadership;
In July, SIC is the most watched channel on Portuguese television with 14.6% share, against 14.0% for TVI and 10.5% for RTP1;
SIC's leadership was transversal to all time periods of the day, leading, in July, in mornings, afternoons, prime time and late night, as well as every day of the week and every week of the month;
Jornal da Noite was the most viewed news block in the month, and Salve-se Quem Puder was the most watched entertainment program on Portuguese television in July; Primeiro Jornal is the most viewed news space at lunchtime.
Jornal da Noite and its items, such as Opinião de Marques Mendes, Guerra Fria, Polígrafo SIC and Reportagem Especial ended the month leading;
SIC's leadership extended once again to commercial targets - A/B C D 15/54 and A/B C D 25/54;
SIC's set of thematic channels (SIC Notícias, SIC Mulher, SIC Radical, SIC Caras and SIC K) ended the month with 4.0% share, up 0.2 p.p. compared to July 2022, and SIC Notícias ended with 2.2% share;
Also noteworthy is SIC Mulher, which ended the month with a 1.1% share, the second best result in the GFK panel (since March 2012), and rising to the 9th most watched channel of subscription channels.
IMPRESA's station completes 54 consecutive months of leadership and ends July leading with 14.6% share, against 14.0% share of TVI and 10.5% share of RTP1.
In July, Jornal da Noite was once again the most watched information block on Portuguese television, ending up leading, in the universe of generalist channels. Once again, the good performance of the existing items throughout the week contributed to the leadership, such as Opinião de Luís Marques Mendes, Guerra Fria, Polígrafo SIC and Reportagem Especial. Also noteworthy are the items that debuted in July, Faróis de Portugal, O Meu Escritório and Portugal na Esplanada, which led, in the universe of generalist channels.
Primeiro Jornal once again ended the month leading systematically from Monday to Sunday.
In prime time (between 8pm and midnight) SIC ended July leading with 17.5% share, up from June, and Salve-se Quem Puder was the most watched entertainment
program on Portuguese television. Also in prime time, the return of Terra Nossa on Saturday prime time should be highlighted, having ended the month leading.
In July, SIC returned to lead in daytime. In the morning time period (between 08h and 14h), SIC ended the month of July leading with 15.3% share, and in the afternoon time period (between 2pm and 8pm) SIC also ended the month leading with 13.5% share.
SIC's thematic channels
SIC's set of thematic channels (SIC Notícias, SIC Mulher, SIC Radical, SIC Caras and SIC K) ended the month of July with a 4.0% share, up 0.2 p.p. compared to July 2022, and SIC Notícias ended with a 2.2% share. Also noteworthy is SIC Mulher, which ended the month with 1.1% share.
SIC Notícias remains the leading information channel in the target composed of the higher classes and more active audience (ABC 25/54), in July it led with 3.5% share.
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Impresa SGPS SA published this content on 03 August 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 August 2023 15:41:01 UTC.
Impresa, SGPS, S.A. is Portugal's leading communications group. Net sales break down by activity as follows:
- operation of TV channels (82.2%): 8 channels operated (SIC, SIC Internacional, SIC News, SIC Radical, SIC Mulher, SIC K, SIC Caras et Txillo) at the end of 2021. The group also offers an activity of streaming exclusive content by subscription (OPTO) and operation of a sports content portal (ADVNCE);
- publishing of newspapers and magazines (12.5%): weekly newspapers Expresso, Blitz, Boa Cama Boa Mesa, Tribuna, etc.;
- other (5.3%): primarily publishing and distribution of multimedia and digital content (operating primarily through the portals Olhares and InfoPortugal).
Net sales break down primarily by source of income into sales of advertising space (65.4%), sales of TV subscriptions (16.8%) and sales of newspapers and magazines, individually or by subscription (5.4%).
Portugal accounts for 95.9% of net sales.
IMPRESA, SGPS, S.A. 
