IC Places Inc. announced that it has formed a strategic partnership with AthletePromotions.com to offer www.icplaces.com visitors direct access to book top sports figures, retired athletes, TV celebrities, business speakers, comedians, chefs, musicians and more. Under the agreement AthletePromotions.com will pay IC Places a percentage of each booking it generates. IC Places Sports sections will offer direct links to book athletes for corporate events. Business and Dining sections will offer the same for business speakers and chefs. IC Places will also use its editorial content to build referrals.