Iconic Brands, Inc. announced the appointment of seven new members to its sales team, further strengthening the Company's national product distribution channel and sales strategy. The newsales team brings over 150 years of industry expertise in selling, marketing and distributing wine, beer, spirits and soft drinks for major brands and alcohol beverage companies including Jim Beam Brands, Diageo, PepsiCo and others. These new members of the Company's sales team have a history of successfully building multi-billion-dollar brands.

Iconic's sales team includes former Senior Managers who have held executive positions across the supplier and distributor tiers across the country. They are geographically placed based on their expertise in the regions they are responsible for. All have experience in brand-building and have a history of building relationships with their customers and trade partners. Iconic plans to appoint sales leaders with experience in the regions in which they are placed to oversee distribution, sales and relationship building.

Iconic also intends to develop a team dedicated to national retailchains and grocery stores and a team dedicated to restaurant chains, once that channel opens. Peter Hickey, Executive VP Sales. Peter brings over 40 years of experience in the wine and spirits business.

He has held senior sales and marketing management positions at Whitbread, Jim Beam Brands, Allied Domecq, and most recently as Executive Vice President and General Manager, Control States Division at Southern Glazer Wine and Spirits. He has extensive experience in the sale and marketing of wine and spirits in the U.S. and International markets. Kevin Tramuta, Regional Sales Director, West.

Kevin has over 40 years of experience in the Wine and Spirits Industry, including 20 years with the Jim Beam Brands Company. At Jim Beam, he held positions as State Manager Colorado/New Mexico, Control States Division Manager, and Rocky Mountain Division Vice President. More recently, Kevin spent seven years with Breakthru Beverage Colorado as a Division Manager, Western Slope, and two years as a Sales Manager for Wyoming Whiskey.