Hydrofarm Holdings Names Bill Toler Chairman and Chief Executive Officer
January 14, 2019 at 04:03 pm
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Hydrofarm Holdings Group, Inc. announced the appointment of Bill Toler as Chairman and Chief Executive Officer, effective immediately. Hydrofarm's long-time CEO and shareholder, Peter Wardenburg, will continue to serve as a board member and in a full time operational role with the Company. Toler brings more than 35 years of executive leadership experience in supply chain and consumer packaged goods, including serving as Chief Executive Officer of AdvancePierre Foods and President of Pinnacle Foods.
Toler most recently served as President and Chief Executive Officer of Hostess Brands from April 2014 to March 2018. Under his leadership, Hostess successfully re-established the iconic Hostess brand as a leader within the sweet baked goods category, returned to profitability and transitioned from a private to public company. He has also held executive roles at Campbell Soup Company, Nabisco and Procter & Gamble.
Hydrofarm Holdings Group, Inc. is an independent manufacturer and distributor of hydroponics equipment and supplies for controlled environment agriculture (CEA). The products offered by the Company include agricultural lighting devices, indoor climate control equipment, nutrients, and plant additives used to grow, farm, and cultivate cannabis, flowers, fruits, plants, vegetables, grains, and herbs in controlled environment settings that allow end users to control farming variables including temperature, humidity, carbon dioxide, light intensity and color, nutrient concentration, and the potential of hydrogen (pH). Its CEA product categories include lighting solutions, growing media (premium soils and soil alternatives), nutrients, equipment, and supplies. The Company's brands include Active Air, Active Aqua, Aurora Peat Products, HEAVY 16, House & Garden, Gaia Green, Grotek, Innovative Growers Equipment, Mad Farmer, Phantom, PHOTOBIO, Procision, Roots Organics, Soul, and SunBlaster.