HP has appointed Elisabeth Moreno as the new Managing Director for HP Africa, effective immediately. In this new role, Moreno will be responsible for providing country leadership for South Africa and driving profitable growth across the company s printing, personal systems and services businesses across the Africa region. With more than two decades of experience in the information technology industry, Moreno has held various senior management positions at Lenovo, Dell and Orange. Before joining HP, Moreno was president and general manager of Lenovo in France. Moreno began her career as an entrepreneur in the construction industry before moving to the technology sector joining France Telecom (now Orange), serving as the leader of its small and medium business. In 2000, she joined Dell as the sales manager of French Corporate accounts and was then appointed to the position of EMEA Sales Director for Global Accounts. At Lenovo, she joined as regional sales director, and was then promoted to executive director of Global Acquisition Accounts for EMEA before becoming president and general manager of Lenovo for France.