HIPCRICKET INC
BELLEVUE, WA--(Marketwired - Nov 17, 2014) - Hipcricket, Inc. (
"Our goal was to increase store awareness and attribute in-store traffic to our flagship retail store through our mobile advertising efforts," said Dave Spinato, global director of digital and social media at HARMAN. "Hipcricket's end-to-end mobile marketing and advertising platform made it easy for us to justify our digital media spend ensuring our ROI and campaign goals were met."
The campaign targeted men between 18-34 years old who were interested in technology, audio and headphones. When members of this demographic were within a half-mile radius of the HARMAN store, they were served a rich media banner ad to their mobile device. Those who clicked on the banner were then taken to a store locator and presented with a keyword to claim an in-store prize. By providing the customer with a unique keyword, HARMAN and Hipcricket built an attribution model to determine campaign success. Through the attribution model designed specifically for HARMAN, the team was able to see that of the people you engaged with the ad 38% of them visited the store.
"HARMAN is already globally recognized for its premium audio and infotainment offerings," said Rachel Pasqua, mobile practice lead at MEC. "By integrating MEC's strategic, data-driven understanding of proximity and real-time consumer behavior with Hipcricket's best in class mobile engagement and analytics solutions, we were able to attribute mobile advertising spend to in-store traffic and sales."
"HARMAN strategically planned their mobile advertising campaign to capture the power of the mobile device and to show audience engagement that went well beyond the tap," said Kate Farley, senior vice president of business operations. "With the AD LIFE platform Hipcricket was able to deliver on the strategy with an innovative end-to-end campaign that included hyper-targeting capabilities, compelling rich media and the ability to attribute in-store visits to the campaign. This campaign exemplifies mobile's power to personalize consumer interaction and attribute it to advertising spend, delivering results and demonstrable ROI on their mobile investment."
About HARMAN
HARMAN (www.harman.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.
About MEC
We help clients explore what's possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
About Hipcricket
Hipcricket, Inc. (
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.
