Hindustan Unilever : HUL announces sale of Water Purification business, Pureit
July 15, 2024 at 12:52 pm
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Rohit Jawa, CEO & Managing Director of HUL, said: "This move is in line with our strategic intent to focus sharply on our core categories. Pureit provides essential water purification solutions to millions of loyal consumers, and I am confident the brand will thrive further under the ownership of A. O. Smith."
Parag Kulkarni, president of A. O. Smith India Water Products Private Limited, said: "The Pureit brand, known for innovative water purification products, strong brand recognition and dedication to customer service, complements A. O. Smith's geographic and channel presence. The Pureit team's deep understanding of consumer needs and water treatment expertise adds tremendous strength to A. O. Smith in India, and we look forward to welcoming the Pureit team to the A. O. Smith family."
The transaction is subject to customary closing conditions, and HUL will continue to manage the business until the completion of the transaction.
About Pureit
Pureit was first launched in Chennai in 2004 with the introduction of Pureit Classic, a first-of-its-kind gravity-based water purifier to provide accessible and safe drinking water to millions. It was launched nationwide in 2008. It entered the Electric Water purification segment in 2011 and further strengthened its portfolio. Pureit continued to launch disruptive consumer-centric devices such as Copper RO - World's first RO with patented Copper Charge™ technology in 2019. Later in 2022 and 2023, Pureit launched new platforms with FiltraPower™ and DURAViva™ technologies.
About A. O. Smith
Celebrating its 150th year of business, A. O. Smith Corporation, headquartered in Milwaukee, Wis., is a global leader applying innovative technology and energy-efficient solutions to products manufactured and marketed worldwide. Listed on the New York Stock Exchange (NYSE: AOS), the Company is one of the world's leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products. For more information, visit www.aosmith.com.
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15 July 2024 and is solely responsible for the information contained therein. Distributed by
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Hindustan Unilever specializes in manufacturing and marketing of cleaning and food products. Net sales break down by family of products as follows:
- personal care products (46%): hair and skin care products, dental and deodorant products (brands Aviance, Dove, Sunsilk, Lux, Pond's, Axe, Rexona, Close Up, etc.);
- house cleaning and laundry care products (33.9%): soaps, dishwashing liquids, detergents, stain removers and cleaners (brands Active Wheel, Comfort, Cif, Sunlight, Vim, etc.);
- food products and beverages (18.8%): culinary products, sauces, oils and margarines (brands Knorr, Kissan, Annapurna, etc.), ice creams (Kwality Wall's), teas and coffees (brands 3 Roses, Red Label, Lipton, Bru, Taj Mahal);
- other (1.3%).
At the end of March 2019, the group had 28 production sites in India.
India accounts for 96% of net sales.
HINDUSTAN UNILEVER LIMITED 
