Hasbro, Inc. announced Dan Rawson has joined Wizards of the Coast in a newly created role as Senior Vice President of Dungeons & Dragons. Mr. Rawson, formerly COO of Microsoft Dynamics 365, brings decades of leadership in strategic business, e-commerce, and product management. In this new role, he will lead overall Dungeons & Dragons brand growth and profitability across digital, physical, and entertainment.

In May, Wizards of the Coast completed its acquisition of D&D Beyond, the popular digital companion to Dungeons & Dragons used by over 10 million registered players. Since then, Wizards has continued to build upon the success of D&D Beyond, expanding the toolset's capabilities to bring communities together for world-class digital RPG play. Mr. Rawson's e-commerce skillset and digital-first experience will lend itself to continuing to support the growth of D&D Beyond alongside Dungeons & Dragons overall.

Prior to Microsoft, Rawson lived in Seoul, Korea and Bangalore, India where he held leadership positions for Coupang and Flipkart, respectively. At those companies, Rawson held diverse general management responsibilities, including marketplace development, customer logistics and experience, and product, marketing, and operations management. In both instances, he helped make those companies the leading e-commerce companies in their country.

He is an Amazon-veteran, a U.S. Marine veteran, and received his B. A from Harvard and MBA from Northwestern.