Hasbro Inc. announced a licensing deal to bring some of PopCap's blockbuster properties into a new world of face-to-face games developed by Hasbro. Through this agreement, Hasbro has obtained the license to develop and distribute a wide range of physical games based on PopCap's properties, including Bejeweled. Hasbro will introduce two games in the spring of 2013 based on PopCap's incredibly popular Bejeweled game, which has sold more than 50 million digital units worldwide.

The new physical games also include digital values for online Bejeweled players, such as a download of the Bejeweled 3 computer game. In Hasbro's new BEJEWELED game, players bring the PopCap video game of the same name to life by swapping gems on the game board to match 3 or more to win. Purchase of the Hasbro game also includes an exclusive code for players to download the Bejeweled 3 computer game.