The USD 37.2 support area might facilitate a technical rebound. The company’s fundamentals could validate this scenario.

From a fundamental viewpoint, Harris Teeter Supermarkets is undervalued in terms of enterprise value. Based on the current price, its market capitalization, minus its net debt, represents 0.41 times its revenues.

The security follows a downward trend in the short term, under the USD 39.9 resistance area. In the mid-term, the trend is neutral. Harris Teeter Supermarkets is not likely to continue its downtrend because it is near to the strong USD 37.2 and it is oversold.

Therefore, the proximity of the USD 37.2 support is an opportunity to take a long position in Harris Teeter Supermarkets. The first goal is a return in the USD 39.9 resistance area. In fact, the security has to cross this area in order to re-establish a bullish trend in the short term. A stop loss order can be placed at USD 36.77.