''The Christmas shopping season is akin to the world cup for retailers and Aldi
It pulled off the impressive tactic of pulling in shoppers attracted by a bargain, and upselling premium products to them, with trollies piled high with luxury treats and alcohol.
That's no mean feat at a time when millions of consumers are facing an income squeeze, but it seems shoppers were determined to have a blow -out Christmas after the previous celebrations were dampened by lockdowns
Discounters like
Rivals in the discount sector like
However the risk is that going forward customers may concentrate spend on essentials which are lower margin instead of splashing the cash on premium ranges or homewares which are more profitable for the retailers. ''
NOTES FOR EDITORS
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