H Farm : Anthony Saccon appointed Chief of our Luxury Innovation Hub

Saccon will guide our new platform designed to support luxury companies in their digital transformation process.

An executive with a long-standing experience in the luxury industry, Saccon worked with the most renowned Italian and international fashion and design brands to manage and deliver successful projects such as Emaar Dubai Mall (more than 80 million visitors every year). He also led significant milestone projects in real estate and hospitality, such as the Armani Hotel&Resorts. The executive is going to guide our platform designed to support luxury companies in their digital transformation process, by innovating their offer, their customer engagement strategy and their services and processes through new technologies.

Today, the most important luxury companies are committed to develop and advance their digital competitiveness in the international scenario. According to the 6th edition of the 'Digital Competitive Map 2018 ', which analyzed the positioning of 34 leading brands in fashion and luxury at a global level, Italian brands are at the top.

Our new Luxury Innovation Hub addresses these top-notch companies and support them through its platform, which offers Open Innovation solutions tailored to the brands' needs and a variety of reskilling programs for employees, in order to reach new goals and promote an entrepreneurial digital culture that can add value to organizations through future oriented activities such as corporate hackathons, immersive seminars and workshops.