FTD Companies, Inc. announced two recent appointments and a promotion of e-commerce executives to run its key US consumer brands. These appointments mark further progress in FTD’s efforts to build a team to develop and lead the strategic transformation of the business. Brita Turner has joined FTD as Senior Vice President and General Manager of ProFlowers, effective Nov. 13, 2017. Rob Van Auken has also joined FTD as Senior Vice President and General Manager of FTD.com, effective Nov. 27, 2017. In addition, Luke Massery, Vice President and General Manager of Gourmet Foods, was promoted to Senior Vice President and General Manager of Gourmet Foods. These business leaders will report to Simha Kumar, FTD’s Executive Vice President and Chief Operating Officer. From 2015 to 2017, Brita Turner served as Head of Digital at Godiva Chocolatier where she used new technology, product and merchandising tactics to grow the North America Godiva.com business and redesigned Godiva.com to achieve a more simplified and customer-focused site experience. Rob Van Auken has extensive experience in strategic business leadership across retail and e-commerce companies. Most recently, he served as Divisional Vice President and General Manager, Sears Commercial, from 2014 to 2017 where he managed the Kenmore business-to-business unit and was responsible for sales, marketing, customer success, field operations and vendor management. Luke Massery joined FTD in May 2016 as Vice President and General Manager of Gourmet Foods. He has strong e-commerce and consumer industry experience having worked from 2011 to 2016 at Groupon, where he served as Vice President of Sales for the US Local business and Vice President, General Manager of the Groupon Goods Europe Business.