Gridsum Holding Inc. announced that it has signed Sino-US United MetLife Insurance Company Limited as a new client for its Marketing Automation suite. MetLife will leverage Gridsum's Marketing Automation suite, cloud-based big-data analytics and AI capabilities to create highly-targeted marketing content and drive its digital marketing campaigns across a number of platforms including Baidu, Sougou, Qihoo360, Shenma and Jinri Toutiao.