Greene King : LONG MELFORD SWAN SPREADS ITS WINGS WITH DUCK DELI CONCEPT

The Swan at Long Melford has a history of groundbreaking ideas and its latest is to make for sale some of the best products used within the dishes served in its restaurant at 'Duck Deli'.

The Deli held a grand opening earlier this month at the pub, leased from Greene King. The hugely popular Long Melford Swan opened in 2011 as Stuart Inns' first venture with the company also operating the Hadleigh Ram and Lavenham Greyhound.

All three businesses are owned by the Macmillan family, Andrew Macmillan, daughter Lorna Pissarro and sons Oliver and Iain Macmillan.

Marketing Director for Stuart Inns, Lorna Pissarro said: 'By making available food and drink from the same suppliers we use ourselves we feel we are giving people the chance to take home a little part of what they enjoy so much while at the pub.

'We are really excited by the potential for 'Duck Deli' which is full of foodie delights. For years customers have told us they want to try the delicious products we use in their own dishes.'

Clive Chesser, managing director of Greene King Pub Partners, said: 'The Long Melford Swan has an outstanding reputation locally and at Greene King we always look to support pubs who want to innovate.

'Duck Deli looks fantastic with an outstanding range of products on offer and this shows what can be achieved when a pub looks beyond the usual parameters and thinks about what would really excite customers.'

'Duck Deli' is one of several recent changes at the Long Melford Swan including the introduction of a garden dining room, three boutique bedrooms, and a new chef's pantry.

The latter has a special chef's table, a dining experience positioned deliberately close to the kitchens so that the chefs can introduce the dishes as they are served.