Greater Than AB has in partnership with the Tryg A/S now tailored Tryg Sidekick to include electric vehicles. Tryg's insurance offering Sidekick is tailored for younger drivers aged 18 to 30 years old. The offering is based on Greater Than's AI technology, making it possible to price auto insurance
products competitively and indiscriminately. Another core value of the Sidekick offering is that it makes it possible also to influence the cost and reduce it by up to 30% by driving safer. As the Norwegian market boasted electric car sales at around 74% in the last couple of years, the new offering meets the fast-growing demand for personalized premiums compared to the traditional pool pricing model for EV's.