Grand Vision Media Holdings Plc announced the appointment of a strategic partner in Korea. GVMH has signed a strategic alliance agreement with CY Group in Korea. CY Group will introduce Korean advertisers to GVMH’s marketing services including GVMH’s cinema OOH network and its digital marketing solutions. These services will be of particular interest to Korea’s tourism and retail sectors, which are keen to capture a bigger portion of tourist spending. In addition, through the introduction by CY Group, GVMH is working with CJ CGV Cinemas to do a pilot project implementing GVMH’s cinema-centric marketing model in Korea. GVMH will be installing glasses-free 3D advertising panels in several selected cinemas in Seoul to attract local advertisers.