The board of directors of Goodbaby International Holdings Limited announced that Mr. Wang Haiye has resigned as the chief operating officer of the company with effect from August 17, 2012. Mr. Zhu Yunlong has been appointed as the COO of the company with effect from August 17, 2012. Following the resignation of Mr. Wang as the COO of the company with effect from August 17, 2012, Mr. Wang remains as the executive Director and vice-president of the company, assisting the company's chief executive in formulating and implementing the strategic targets and development plans of the Group, coordinating, organizing and managing the synergistic and integrated operation of research and development, marketing and operation of the Group.

Prior to joining the Group, Mr. Zhu was the regional quality director of Electra Consumer Products from 2005 to 2006.