GoDaddy Inc. announced it has appointed Steven Aldrich as Chief Product Officer. Previously the senior vice president of Business Applications, Aldrich will lead overall product strategy and development across GoDaddy's Hosting, Presence and Commerce, and Business Applications groups, in the newly created CPO position. In his new role, Aldrich will focus on delivering even better experiences for existing customers and identifying new products and services to expand GoDaddy's impact on small business' success.

Aldrich joined GoDaddy in July 2012 as senior vice president of Business Applications, where he has since led the introduction of several cornerstone products including Microsoft Office 365 from GoDaddy and GoDaddy Email Marketing. Prior to joining GoDaddy, Aldrich spent over a decade at Intuit, where his teams delivered a number of small business offerings, including financial management, payments, websites, customer management and point of sale solutions.