Globant announced the launch of its Sports Reinvention Studio, which will apply cutting-edge, emerging technologies to create a fan experience for clients that reaches previously unseen levels of engagement and immersivity. This new Studio will provide six different and unique services according to each client's needs: Fantasy and E-Sports: Helps leagues turn spectators into participants using cutting-edge participatory technology. Fan Engagement: Utilizes technology to generate new conversations between fans and organizations and maximize loyalty with new and existing fans by leveraging zero-party data to generate hyper-personal interactions.

Sponsorship acceleration: Utilizing cutting-edge digital tools, Globant empowers costumers partners to maximize the return on investment of sponsorship deals and ensure repeat business. Media/OTT: Empower content through AI and stream it to fans wherever they are. Next-Gen Venues: Utilize augmented reality, interactive seating, sustainability, image recognition, edge computing, and more to ensure smart stadiums will not only extend the physical experience of sports but reinvent it.

Augmented Strategies: Uses the latest technologies to improve training and athlete performance. The Sports Reinvention Studio will be part of Globant'sIndustry Reinvention Studios portfolio, which leverages deep industry experience and expertise to disrupt categories, reinvent businesses, and unlock explosive growth across industries. Reinvention Studios in its portfolio include Gaming, Health Care & Life Sciences, Retail, and Media & Entertainment, among others.