General Motors : Chevrolet Silverado Is the Best Selling Full Size Pickup Among Hispanic Buyers for 10 Years in a Row

Chevrolet Silverado Is the Best-Selling Full-Size Pickup Among Hispanic Buyers for 10 Years in a Row

2024-06-05

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DETROIT- The Chevrolet Silverado is the best-selling full-size pickup truck among U.S. Hispanic buyers for the 10^th consecutive year, based on S&P Global Mobility new personal U.S. vehicle registrations for calendar years 2014-2023*.

"This milestone is a great accomplishment for the brand," said Amy Masica, marketing director, Chevrolet Trucks. "We know our customers depend on capable, reliable trucks from a brand they trust, and we are proud Chevrolet Silverado continues to deliver."

Chevy remains the third best-selling brand among U.S. Hispanics, and this segment saw unit growth trend in the same direction as the total market at 7.1%. Overall Chevrolet retail sales are up 11% from 2022-2023.**

With nine unique trims, the Chevrolet Silverado provides Hispanic customers with options to meet different needs and lifestyles - from the daily driver to the off-road adventurer. The 2024 Silverado comes equipped with the standard TurboMax engine offering impressive power and best-in-class 430 lb-ft of torque.

^*Based on S&P Global Mobility new personal U.S. vehicle registrations aggregated over the last 10 years for the full-size pickup segment among Hispanics between CYE 2014-2023.
^**Sourced from S&P Mobility (formerly POLK) with data updated March 31, 2024

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