Gartner, Inc. : Gartner Predicts 30 Percent of Businesses Will Be Monetizing Their Information Assets Directly by 2016

Gartner Predicts 30 Percent of Businesses Will Be Monetizing Their Information Assets Directly by 2016

Analysts to Discuss Big Data at Gartner Business Intelligence & Analytics Summit 2013, February 5-7 and Gartner Master Data Management Summit 2013, February 7-8 Barcelona

STAMFORD, Conn., January 10, 2013-

The financial demands of storing and managing big data will lead 30 percent of businesses to directly or indirectly monetize their information assets by trading, bartering or outright selling them by 2016, according to Gartner, Inc. Many enterprises are starting to appreciate the real market value that their harvested information assets have within their own industries or beyond. However, the lack of expertise in handling big data and developing information products will create an opportunity for the growth of specialist intermediaries, acting as information brokers or resellers.

"The need to justify the expense of accumulating and managing huge volumes of data has led many organizations to consider monetizing or productizing their information assets," said Doug Laney, research vice president at Gartner. "For example, several retailers are already generating millions of dollars per year in incremental revenue by placing online their point-of-sale and other data for business partners to subscribe to.Other individuals have launched ventures packaging and reselling publicly available data, or using it to launch new information-based products- such as in the insurance and financial markets."

Since many businesses are ill-equipped to develop and introduce information-based products, "information resellers" will arise to help organizations develop and execute information asset monetization strategies. Gartner anticipates the appearance of "information product managers" to lead these efforts internally.

The new opportunities for significant information-borne income will lead makers of web-connected products to ensure their offerings collect as much usage, location and system data as possible. To assist in these efforts, Gartner, as part of its "infonomics" research, has developed valuation models that help organizations gauge the potential and realized economic value of their information assets.

"Consumers and businesses must recognize that their personal usage, location, profile and activity data has a tangible market value. They should guard it and ensure that when they do share it they receive ample services, products or cash for it," said Mr. Laney. "Businesses monetizing information assets need to be sensitive to the reputational risk of public backlash against such practices, that may in turn lead to a tighter regulatory environment." Recently, for example, the Federal Trade Commission issued subpoenas to major information brokers to disclose how they collect, use and protect personal information.

One issue arising from the trend toward monetizing information assets is that traditional database management system and business intelligence products and implementations are not well-suited to sharing data in a subscription-based manner. The implication is that new forms of the technology are emerging - focusing on cloud-based implementations that enable subscriber-based access and restricted access to segments of data. "A nascent crop of shared information hosting services already complements established syndicated data providers, and most vendors have taken steps to cloud-enable their technologies," concluded Mr. Laney.

Additional information and analysis, on how businesses can monetize their information assets while navigating the potential hurdles, will be discussed at the co-located Gartner Business Information & Analytics Summit 2013 (February 5-7) and Gartner Master Data Management Summit 2013 (February 7-8) in Barcelona, Spain. Members of the press can register for these Summits by contacting Rob van der Meulen [e-mail].

Information from the Gartner Business Information & Analytics Summit 2013 will be shared on Twitter athttp://twitter.com/Gartner_inc using#GartnerBI.

Information from the Gartner Master Data Management Summit 2013 will be shared on Twitter athttp://twitter.com/Gartner_inc using#GartnerMDM.

About Gartner Business Intelligence & Analytics Summit 2013

The Gartner Business Intelligence (BI) & Analytics Summit is specifically designed to drive organizations toward analytics excellence, by exploring the latest trends in BI and analytics and examining how the two disciplines relate to one another. Gartner analysts will discuss how the Nexus of Forces will impact BI and analytics, and share best practices for developing and managing successful mobile BI, analytics and master data management initiatives. More information is available athttp://www.gartner.com/technology/summits/emea/business-intelligence/?ref=g_homelink.

About Gartner Master Data Management Summit 2013

The Gartner Master Data Management (MDM) Summit is specifically designed to drive organizations of all MDM maturity levels toward realizing these benefits: from those just getting started with MDM, to those looking to move up the maturity curve, to those seeking advanced insight on the future of master data. At the Summit, Gartner analysts will help organizations establish a solid justification for MDM and identify where and how MDM can increase service levels, drive growth and fuel transformation in the organization. Additional details are available athttp://www.gartner.com/technology/summits/emea/data-management/?ref=g_homelink

Contacts:

Christy Pettey
Gartner
[phone]
[e-mail]

Rob van der Meulen
Gartner
[phone]
[e-mail]

About Gartner:
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,000 associates, including 1,280 research analysts and consultants, and clients in 85 countries.www.gartner.com.