Fujitsu released an updated version of its in-store analytics technology - Retail Engagement Analytics (REA). REA 2.0 creates a digital ecosystem that enables brick-and-mortar retailers to capture, monitor and analyze real-time customer behavior and gain deep, actionable insights about maximizing sales conversion rates. REA 2.0, alongside the full lineup of Fujitsu retail solutions, will be showcased at the National Retail Federation's Big Show in New York City's Jacob K. Javits Center from January 15, 2017- January 17, 2017. The Fujitsu REA 2.0 Solution builds on the solid foundation of capabilities offered in the solution's initial release, but advances retailers' ability to make smart, fact-based decisions in real-time through the following new features: Real-time Monitoring: Offers retailers the ability to make immediate decisions to improve the shopping experience in real-time. For example, managers can quickly add staff to areas with high traffic or restock merchandise accordingly. Video Analytics: Delivers deeper insights into customer behavior. Queue Management: Monitors queue length and wait times to provide superior customer experience. Store Comparison: Compares store performance and A/B tests of new merchandising and store layout concepts. Alerting and Task Assignment: Improved alerting and staff task management capability allows retailers to turn insights into actions. Streamlined Infrastructure: Infrastructure advances enable retailers to collect, analyze and visualize a variety of data sources in real-time, at scale. As a cloud-based solution that collects data in real-time by utilizing Fujitsu-patented Flow Discovery Technology as well as RFID and Internet of Things (IoT) technologies, REA 2.0 allows brick-and-mortar retailers to dive into the age of digital transformation, driving actions necessary to optimize everything from staff allocation and store layout to product placement and check-out queues. Types of shopper behavior collected include the number of visits per period, zonal volume of visitors, traffic flow through the store, number of repeat visitors, dwell time and sales department conversions that can be tracked, visualized, monitored and actioned. By leveraging expanded information sources, including camera feeds, point-of-sale (POS) and enterprise systems and external data (e.g. local weather), retailers can enhance shopping experiences to achieve meaningful business outcomes in-store and across the retail enterprise with fact-based trend data to anticipate operational needs more effectively. The FUJITSU Retail Engagement Analytics 2.0 solution will be available from first quarter of 2017 with rollout starting in North America.