FUGUINIAO CO LTD Hong Kong Exchange and Clearing Limited and the Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.
FUGUINIAO CO., LTD.富貴鳥股份有限公司
(A joint stock company incorporated in the People's Republic of China with limited liability)
(Stock Code: 1819) VOLUNTARY ANNOUNCEMENT E-COMMERCE DEVELOPMENT PLAN FOR 2015
This announcement is made by the board (the "Board") of directors (the "Directors") of
Fuguiniao Co., Ltd. (the "Company") on a voluntary basis.
The Board of the Company has decided to include e-commerce as one of its key development strategies in 2015 and allocate more resources to develop online sales. By fully utilizing new media for brand promotion, the Company aims at continuously enhancing the brand image and sales revenue of its various brands on the internet and WeChat (微信) mobile sales platform in the coming years.
The Company plans to take active measures in 2015 to expand the development of e-commerce by increasing the infrastructure investment in Online-to-Offline（"O2O"）and the WeChat platform for the purpose of expanding the e-commerce sector on one hand and establishing an independent team to proactively explore the opportunities to market the Company's products on overseas e-commerce platforms on the other hand. The Company will also increase human resources for the management and development of its existing domestic e-commerce operations. Through channels such as existing offline human resources, train media and press media, the Company will increase the use of WeChat to quickly disseminate information about new stores and marketing information as well as accumulate e-commerce end-customers. Meanwhile, the Company plans to implement precision marketing by encouraging distributor customers to focus more efforts on stores and technology in order to increase the frequency of retail sales. By
- 1 -
adopting such strategy, the Company will create an integrated O2O commercial ecosystem by capitalizing on the strength of offline stores of being able to offer physical experience and the unlimited space of the online platform.
In response to the gradual popularity of the internet consumption pattern, the Company has begun its e-commerce investment since 2011 and doubled its online sales. As of the date of this announcement, the Company has been cooperating with twelve e-commerce platforms in China. The Company achieved an online sales of approximately RMB110 million (unaudited) for the year ended 31 December 2014, which laid a sound foundation for the future development of the Company.
Given the immense market growth potential and astounding development, the Company believes that strengthening the expansion of the sales network on the existing basis will meet the development needs and is in the long-term interests of the Company. Further reinforcing the development and construction of e-commerce will not only provide a driver of growth, but also allow the Company to better interact with its distributors and end-customers, thereby giving the Company more insight in market trends and consumer preferences. In the long run, this will contribute to the brand recognition of its various brands and benefit the operations of its existing traditional consumption channels.
By implementing the above strategies, the Company hopes to boost its online sales, with a target to double or triple its online sales in two years and increase the proportion of online sales to 15% of the total sales of the Company.
By order of the Board Fuguiniao Co., Ltd. Lam Wo Ping Chairman
Hong Kong, 19 January 2015
As at the date of this announcement, the executive Directors are Mr. Lam Wo Ping, Mr. Lam Wing Ho, Mr. Lam Wo Sze, Mr. Lam Kwok Keung and Mr. Hong Huihuang; the non-executive Director is Mr. Zhai Gang; and the independent non-executive Directors are Mr. Wang Zhiqiang,
Ms. Long Xiaoning, Mr. Li Yuzhong and Ms. Chan Wah Man, Carman.
- 2 -
|
distributed by
|
