Fluent, Inc. Appoints Melanie Murphy as Chief Analytics Officer
April 28, 2022 at 02:00 pm
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Fluent, Inc. announced the appointment of Melanie Murphy in the newly created role of Chief Analytics Officer. Ms. Murphy's role comes as Fluent continues to leverage the company's first-party data asset with an expanding commitment to its analytics capabilities to accelerate competitive advantages with the company's evolving technology platform. Fluent's platform derives insights to enable its performance-based marketplace to effectively connect consumers to world-class brands and drive valuable business outcomes.
Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. The Company offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. The Company delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. It operates a call center performance marketplace that provides live-call-based performance campaigns to help clients increase engagement. Through AdParlor, LLC (AdParlor), it conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms.
FLUENT, INC. 
