(Alliance News) - Feedback PLC on Wednesday announced a new partnership with clinical IT firm Vertex In Healthcare (PTY) Ltd intended on furthering international expansion.

Feedback is a London-based company that provides innovative software and systems for use in a clinical setting.

The two companies will combine key technologies in order to drive commercial opportunities in multiple markets.

For instance, Vertex is the UK registered reseller of the MedDream medical image viewer which, following this agreement, will be integrated into Feedback's Bleepa clinician facing platform that displays clinical results.

"Embedding a viewer with existing regulatory approval in multiple international territories will enable the combined Bleepa/MedDream product to meet the regulatory requirements to be sold directly into these markets," Feedback said.

The agreement further allows both companies to sell each other's products in multiple territories, enabling quicker and more cost effective expansion into regions where the other partner has an established footprint.

Feedback Chief Executive Officer Tom Oakey said: "Our products naturally fit together and create a compelling value proposition to customers, especially those who are increasingly looking for the most streamlined and cost-effective way of procuring the solutions that they need."

Feedback shares were up 3.8% to 68.00 pence each in London on Wednesday morning.

By Elijah Dale, Alliance News reporter

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