Europcar Mobility Group announced that it is now reinforcing the management of its Low Cost Business Unit, with the appointment of three managers at key positions: José Blanco, as Deputy General Manager, Michel Kisfaludi, as Operations Director, and Paulo Pinto, as Director of Mid-Tier brand. The BU is managed by Juan-Carlos Azcona, Goldcar’s former CEO, as Managing Director, under the leadership of Fabrizio Ruggiero, Europcar Mobility Group Deputy CEO, Head of the Business Units. The BU is managed by Juan-Carlos Azcona, Goldcar’s former CEO, as Managing Director, under the leadership of Fabrizio Ruggiero, Europcar Mobility Group Deputy CEO, Head of the Business Units. José Blanco is appointed Deputy General Manager of the Low Cost BU. He was previously Sales and Marketing Director for Europcar in the UK and before that, he held the same position in Spain. Michel Kisfaludi is appointed Operations Director of the Low Cost BU. Before that, he was Operations Director for Europcar in Spain. Prior to that Michel Kisfaludi held senior management positions in the technology and banking industries. Paulo Pinto is appointed Director of Mid-Tier brand of the Low Cost BU. He was previously Head of InterRent Portugal for 2 years and, before that, Paulo Pinto held senior management positions in several companies within the car rental industry. Supporting Juan Carlos Azcona, newly appointed managers will focus on accelerating the value creation plan embedded in the integration program, securing revenue at the right margin level, while improving the customer journey and satisfaction.