The BBC World Service Trust has selected Ericsson (NASDAQ:ERIC) as
its strategic mobile partner to help develop its mobile learning
strategy in Bangladesh. The BBC World Service Trust, the BBC's
international development organization, uses the creative power of
media to reduce poverty and promote human rights.
Ericsson will work on a project to develop English-language learning
tools for mobile phones in Bangladesh. It is now filling a
consultative role, creating the business plan, strategy and service
specifications for mobile learning services in Bangladesh. Ericsson
will also create the technical specifications and the RFP required
for local suppliers to work in the project.

The mobile strategy will complement an online learning site and
potential television programs in Bangladesh.

The BBC World Service Trust recognizes that the mobile channel can
play a key role in supporting its learning objectives in Bangladesh,
thanks to its ability to reach a wide audience. More than 50 million
mobile subscriptions have been sold in Bangladesh.

Ericsson has had a presence in Bangladesh for over 10 years and works
closely with major mobile operators in the country.

Sara Chamberlain, Head of Interactive, Bangladesh, from the BBC World
Service Trust, says: "The BBC World Service Trust selected Ericsson
because of its experience of the mobile industry and its
understanding of mobile consumer habits in Bangladesh. It was also
important for us to find a partner for this project with experience
of working with the media sector and a broad range of end-user
services."

Mats Granryd, Managing Director, Ericsson UK, says: "The partnership
with the BBC World Service Trust allows us to demonstrate a wide
range of technical and commercial consultancy competencies.
Ericsson's leadership in mobile systems and services, plus our
understanding of end users, technology and applications, makes this a
great, natural combination. It also demonstrates Ericsson's ability
to support non-telecom players who want to develop the mobile
channel."

Ericsson Consulting and Systems Integration provides
telecommunication advisory services and systems integration services
to telecom operators, media and internet industries, enterprises and
the government sector. Ericsson's consulting and systems integration
expertise covers the areas of business strategy and development,
operational efficiency, technology and development. More than 1000
consulting and systems integration projects are delivered every year.

Notes to editors:
The project is being funded as part of the UK Department for
International Development's English in Action project.

Ericsson's standard multimedia content is available at the broadcast
room:
www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services
to telecom operators. The market leader in 2G and 3G mobile
technologies, Ericsson supplies communications services and manages
networks that serve more than 195 million subscribers. The company's
portfolio comprises mobile and fixed network infrastructure, and
broadband and multimedia solutions for operators, enterprises and
developers. The Sony Ericsson joint venture provides consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through
innovation, technology, and sustainable business solutions. Working
in 175 countries, more than 70,000 employees generated revenue of
USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and
headquartered in Stockholm, Sweden, Ericsson is listed on the OMX
Nordic Exchange Stockholm and NASDAQ.

For more information, visit www.ericsson.com or www.ericsson.mobi.


FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Media Relations
Phone: +46 8 719 69 92
E-mail: press.relations@ericsson.com



About the BBC World Service Trust
The BBC World Service Trust is the BBC's international development
organisation. The BBC World Service Trust uses creative
communications and technology to empower, save lives and promote
human rights across the world. The Trust works to strengthen the
media sector, creates innovative campaigns and programmes on TV,
radio, online, mobiles and through village outreach on health, human
rights, humanitarian issues and more.

The Trust aspires to a world where individuals and civil society use
media and communications to become effective participants in their
own political, economic, social and cultural development.

In order to achieve the most critical development goals, the focus is
in five areas: Governance and Human Rights, Health, Humanitarian
Response, Learning for Livelihoods and Environment. The organization
is active in 43 countries in Africa, Asia, the Middle East, Central
Asia and the Caucasus.

The Trust is funded by grants from development donors such as the UK
Department for International Development, the European Union, USAID,
UN Agencies and Foundations such as the Bill and Melinda Gates
Foundation. It receives a small amount of core support for its
activities from the BBC.

For more information, visit www.bbcworldservicetrust.org


This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.
http://hugin.info/1061/R/1281415/286556.pdf


Copyright © Hugin AS 2009. All rights reserved.