ERATAT LIFESTYLE LIMITED
(Company Registration No: 200705552D)
ERATAT RECEIVED CONFIRMED ORDERS OF RMB380 MILLION
We are pleased to announce that following the recent 2012
Spring/Summer Season ("2012 Season") product launch and trade
order fair (or "Trade Fair") which was held in end August
2011, the Group has received confirmed sales orders amounting
to RMB380 million, of which about 37% are for ERATAT Premium
products (as compared to 8% last year). This will be
delivered from January to June 2012.
As part of the Group's strategy to grow ERATAT Brand image,
products and pricing, the proportion of higher margin apparel
sales continues to grow vis-à-vis footwear sales. The 2012
Season sales contribution by footwear and apparel will be
about 25% and 75% respectively (2011 Season: 51% and
49% respectively).
During the Trade Fair, we officially introduced Mr Vincenzo
Romanelli of Alda Santini as our product design consultant.
Alda Santini is a fashion design house based in Italy, and
their clients include international brands such as Camel
Active, Manor AG, Maxmara and Phard. In addition, our
in-house retail management training academy has been launched
officially, to provide formalized retail management and
service training to our distributors, retailers and sales
staff so as to further establish ERATAT as a premium label in
the market.
By order of the Board
Lin Jiancheng