IXI Services, a division of Equifax released a major update to its AudienceIntel(TM) online advertising measurement tool, providing greater real-time site analytics functionality to brands. Brands can now use the real-time interactive dashboard to evaluate their site visitors using IXI Services' proprietary financial and economic measures, allowing them to optimize, test and refine site content and offers for specific target audiences while measuring the results. AudienceIntel maintains its ad verification functionality, works across all targeting strategies and publishers, and utilizes estimated household characteristics using anonymous, aggregated neighborhood-level data.

IXI Services' digital products do not incorporate or reveal any personally identifiable information.