Equifax Inc. has unveiled its new automotive technology platform, AutoConnect, which will enable partners to deliver credit, marketing, risk and verification solutions to their clients. It uses auto-specific API's (Application Programing Interfaces) based on the Standards for Technology in Automotive Retail (STAR) to help streamline partners' implementation and deployment of Equifax data and services. AutoConnect will also provide third parties access to unique data from Equifax, such as verification of income and employment, which is accessible through an API designed for the auto industry.

This will open up new opportunities for partners who deliver solutions to dealers, lenders and OEMs and help to propel their business forward.