Equifax Inc. announced availability of PowerLead Offer a new soft-pull credit-based solution, designed for the dealership service lane, that prescreens customers for potential vehicle lending offers. Instances where a customer brings a vehicle to the dealership for maintenance or repairs present a unique opportunity to prescreen for additional sales opportunities. PowerLead Offer enables a service provider to prescreen the customer, either prior to their arrival or on-the-spot, to assess eligibility and terms for a new car firm offer of credit. When the consumer qualifies, a firm offer of credit can be provided to the customer during the car servicing experience. Dominion Dealer Solutions was the first within the industry to adopt PowerLead Offer. The company will leverage the solution as an enhancement to its equity mining platform DealActivator™ to help increase the unique value it provides to its dealer customers.