El Pollo Loco Inc. is kicking of the new year with its first-ever TikTok campaign, "Workout While You Wait." It challenges customers at home to get up and get moving while they wait for their Pollo Fit Bowl order, a healthier menu option, according to a company press release.

People are working out at home more than ever before from using their stationary bikes and treadmills to taking virtual workout classes, so on the heels of bringing back fan-favorite Pollo Fit Bowls, the restaurant has partnered with fitness and lifestyle influencers to create short workouts that inspire customers while they wait for their food delivery.

From placing an order until it arrives, customers will be able to complete a workout routine in less than 30 minutes with some of their favorite TikTokers' channels including:

  • @Mxchellewx.
  • @Tamaraaanthonyy.
  • @Alelachula.
  • @Ketosony.

"El Pollo Loco is proud to help fans start the year off with healthier habits and workouts they can enjoy at home," CEO Bernard Acoca said in a company press release. "Our new campaign is a fun, uplifting way to motivate customers to stay active while avoiding the typical regret-inducing delivery choices people make because they can't easily find healthy and affordable options."

Customers who join in on the action early will receive a free Pollo Fit Bowl by using their selected TikTokers' unique code in the El Pollo Loco App.

The chain will support the "Workout While You Wait" TikTok campaign across social channels.

@mxchellewx

Let's get fit in 2021! Make sure to use the code MICHELLEFIT for a free @elpolloloco fit bowl (: Link in bio ##elpolloloco ##FitnessRoutine ##ad

♬ royaltyfreemusic.mp3 - Surch

El Pollo Loco has more than 475 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana

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