Efficacious Elk Capital Corp. announced that it has entered into a definitive merger agreement dated November 15, 2021 with MiMedia Inc. ("MiMedia") pursuant to which a newly incorporated, wholly-owned Delaware subsidiary of Elk, Elk Media Inc. ("Elk Subco"), will merge with MiMedia (the "Merger") to complete Elk's qualifying transaction (the "Transaction") in accordance with the policies of the TSX Venture Exchange (the "TSXV"). Upon completion of the Transaction, it is anticipated that Chris Giordano will serve as Chief Executive Officer.