The following discussion should be read in conjunction with our audited financial statements and notes thereto included herein. In connection with, and because we desire to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this Report and in any other statement made by, or on our behalf, whether or not in future filings with theSecurities and Exchange Commission . Forward looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward looking statements. Overview We were incorporated in theState of Delaware onJuly 22, 2013 under the nameDigital Commerce Solutions, Inc. and changed our name toResults-Based Outsourcing, Inc. onSeptember 5, 2014 . OnAugust 29, 2018 ,Driven Deliveries, Inc. , aNevada company ("Driven Nevada"), was acquired by Results-Based Outsourcing as part of a reverse merger transaction. As consideration for the merger, Results-Based Outsourcing issued the equity holders of Driven Nevada an aggregate of 30,000,000 post-split shares of their common stock. Following the merger, the Company adopted the business plan of Driven Nevada as a delivery company focused on deliveries for consumers of legal cannabis products, inCalifornia . The merger was accounted for as a recapitalization of the Company, therefore the financial statements as presented in this report include the historical results of Driven Nevada. OnSeptember 6, 2018 , we amended our Certificate of Incorporation to (i) changed our name toDriven Deliveries, Inc. , (ii) increase the number of our authorized shares to 215,000,000, comprised of 200,000,000 shares of common stock, par value$0.0001 per share and 15,000,000 shares of "blank check" preferred stock, par value$0.0001 per share (the "Preferred Stock") and (iii) to effect a forward split such that 12.35 shares of Common Stock were issued for every one (1) share of Common Stock issued and outstanding immediately prior to the amendment.
On
In
InJuly 2019 , we entered into an Asset Purchase Agreement withMountain High Recreation, Inc. , in which the Company acquired certain assets fromMountain High Recreation, Inc. InSeptember 2019 , we entered into a Joint Venture withBudee, Inc. to expand our operations and engaged in the business of providing delivery services of legal cannabis products to the consumer. InFebruary 2020 , we completed an acquisition ofBudee, Inc which allowed us to consolidate all of theBudee, Inc. revenue, expand our delivery operations, and unify our operations and technology into a single, scalable, and supportable platform and infrastructure.
On
17 Driven Overview Driven is in stock and on-time! Founded by experienced technology, cannabis, and logistics executives, Driven is the first licensed,United States Exchange-traded, online cannabis retailer that is capable of servicing 92% ofCalifornia's adult population in less than 90 minutes. We aim to delight our customers with the best cannabis delivery experience in the industry. Utilizing our own fulfillment centers, drivers, and proprietary technology, we delight our customers with a cannabis experience that is comparable to some of the largest eCommerce retailers inthe United States . Driven provides 2 different service levels to our customers. An "Express" delivery with a limited product selection that remains unsold in the Driver's vehicle usually delivered within 90 minutes or less, and a "Next Day" scheduled delivery from the larger selection of 500+ products from a Driven fulfillment center. Currently, customers are able to place online orders from our 2 core brands, Budee and Ganjarunner. Additionally, we are participants in the growing cannabis ecosystem by providing Brands the ability to transact with their customers using our technology and platform. From humble beginnings less than 3 years ago,Driven Deliveries has grown into a company completing tens of thousands of deliveries per month with a customer base of over 200,000 legal cannabis consumers. Driven's initial business was our "Dispensary to Consumer" model, where Driven would provide the vehicle, logistics, and infrastructure to complete deliveries on behalf of orders processed by our partner dispensaries. The revenue from this model consisted of charging a commission to the dispensary based on the amount of the delivered order and miles traveled. However, due to changes in regulations, and despite continued technological innovation and investment, the "Dispensary to Consumer" business has ended to support our direct to consumer business. In the first quarter of 2019 Driven began its transformation in fundamental strategy by switching its core focus from "Dispensary to Consumer" to "Direct to Consumer". The executive team at Driven determined that in order to compete and be successful inCalifornia , Driven had to directly service the customer and own the customer's experience. Neither of these was possible in the "Dispensary to Consumer" model. As such Driven set out to build its own infrastructure to be able to transact and deliver directly to the cannabis consumer. The executive team began the process of buying and building this infrastructure. InFebruary 2019 , Driven entered into a 2-year Operating Agreement within the joint ventureCA City Supply, LLC in an attempt to gain exposure in a new area and create a location for operations out ofCalifornia City, CA. Under Driven management, CA City Supply was selected as 1 of 3 licensee applicants to receive a non-storefront retail & delivery license in April of 2019. Unfortunately, all members of the LLC have opted out of the Operating Agreement early and Driven has withdrawn from ownership due to changes in local regulations. InJune 2019 , the company acquiredGanjarunner, Inc , an online retailer based out ofSacramento with a small operation inLos Angeles that focused on "Next Day" delivery from a fulfillment center. In addition to a functioning delivery operation, Ganjarunner also came with a substantial amount of data and intelligence on the cannabis consumers they had been servicing with cannabis delivery for 5 plus years. Ganjarunner was focused on a more sophisticated consumer with its target audiences falling between 30 and 55 years of age and professionally employed who wanted specific products and brands and were willing to wait for them to be delivered the next day. Ganjarunner used a heavily modified commercially available eCommerce solution (WooCommerce) to complete the next day deliveries throughout the state ofCalifornia . Simultaneously, the company worked to find an online retailer specializing in the "Express" cannabis delivery market. To continue planned growth inCalifornia , Driven acquired certain assets of Mountain High Recreation to include the brand & talent inJuly 2019 . The "Express" cannabis consumer is markedly different from the "Next Day" cannabis consumer as "Express" customers are typically not brand conscious and are looking for "cheap weed fast." Thus, an express provider is able to complete its deliveries faster but also at a lower price point and lower order total. InAugust 2019 , with the Ganjarunner acquisition and the Mountain High asset purchases complete, we began to combine Express deliveries with Next Day using a single technology and operations infrastructure. With this combination, cannabis consumers are given a higher level of service as they can choose Express or Next Day delivery while shopping online. Additionally, the company sees increased operational efficiencies as a single driver can complete both types of deliveries. In earlySeptember 2019 , Driven entered into a Joint Venture withBudee, Inc. a large on-demand retailer based out ofOakland, California .Budee, Inc had been operating in the cannabis delivery space inCalifornia since 2015. Focusing exclusively on growing and streamlining its Express cannabis delivery operations, Budee became increasingly frustrated with the ability for commercial software to support the express delivery model that was compliant with state regulations. As such, Budee developed its own proprietary Budee Inventory Management System, eCommerce system, Driver application, and back-office system. The proprietary software combined with a relentless focus on margin improvement allowed Budee to scale throughoutCalifornia . During the integration ofGanjarunner and Mountain High , plus the combination of the Express and Next Day delivery options, Driven executive management was arriving at the same conclusion that Budee had arrived at: custom software and infrastructure would be required to scale. By establishing a joint venture with Budee, we were able to take advantage of reviewing the software platform and determining if it
would work for our operations. 18
During the fourth quarter of 2019 and the first quarter of 2020 Driven and Budee, through the Joint Venture, began the process of analyzing and updating Budee's proprietary Inventory Management System. Through a concerted effort that included operational and technology changes, Driven was able to complete the transition to the unified Budee Delivery Management System and completed the acquisition of Budee inFebruary 2020 . As ofMarch 2020 , all Driven brands, operations, and infrastructure are all combined into a single technology stack supported by unified operations. With the operational integration complete, Driven is ready to scale its delivery operations. Marketing efficiencies were gained in both customer acquisition and retention. By the end of the fourth quarter of 2019 the company improved its Cost of Acquisitions (COA) to$13.80 , from$22.16 the previous quarter. These improvements were realized in part by the company's investment in the Weedwaves platform as well as content creation and optimization as part of the Search Engine Optimization (SEO) program that was completed during the period. Significant improvements continued into the first quarter of 2020 and will be reflected in the first quarter 10Q of 2020. In addition to COA improvements, the company also kicked off its investor outreach program with attendance and strong participation at the cannabis industry's leading investment conference, Benzinga. InOctober 2019 , the company was showcased in both a technology panel as well as a dedicated investor pitch on the second day. Marketing automation initiatives were also kicked off in the fourth quarter of 2019. The Company continued to develop its marketing infrastructure in the first quarter of 2020 by releasing our Driven By Numbers Platform. Driven by Numbers enables automatic customer segmentation, monitors location based sales performance, and incorporates demographic sensitive analytics into our marketing and delivery operations. We also integrated Driven by Numbers into a SMS and MMS communication gateway which lead to the improvement in sales conversions and customer retention. By the end of the year, conversions reached 0.89% up almost 20% from the third quarter of 2019. That momentum has continued with double digit improvements through the first quarter of 2020. This pivot to an ecommerce solution also required additional marketing efforts. In addition to strategic marketing hires, Driven also launched Weedwaves, Driven's community for cannabis enthusiasts to learn, save, shop, and share. Weedwaves is an iOS and Android application-based community that will enable Driven's group of companies to more accurately service its customers and drive loyalty. More than anything Weedwaves enables us to start mainstream marketing through social and paid promotion and then later sell products to them based on attribution and engagement with the platform. The Weedwaves app is a means for Driven to acquire new cannabis consumers, provide a better user experience, and access to exclusive deals and offers on Ganjarunner as well as things they buy every day. Advertising cannabis inCalifornia is incredibly difficult and Weedwaves will enable Driven to own its advertising network and community. Weedwaves continues to be our largest marketing/acquisition expense. We are optimistic that with adoption of Weedwaves we will be able to transition this spend into savings or additional campaigns. to continue planned growth inCalifornia . Engagement among Weedwaves users is incredibly high with Monthly Active Users (MAU) reaching as high as 47%. This engagement helped the company convert approximately 26% of all users to be customers of one or both of its online retail brands, Ganjarunner and Budee. Recent developments OnFebruary 28, 2020 the Company completed its acquisition ofBudee, Inc. which allowed us to consolidate all of theBudee, Inc. revenue, expand our delivery operations, and unify our operations and technology into a single, scalable, and supportable platform and infrastructure. OnMarch 20, 2020 , GovernorGavin Newsom and theCalifornia Bureau of Cannabis Control identified cannabis companies as "essential" in theState of California and as such we continued to operate through the shelter in place order due
to the COVID-19 pandemic. Financial Results
We have a limited operating history. Therefore, there is limited historical financial information upon which to base an evaluation of our performance. Our prospects must be considered in light of the uncertainties, risks, expenses, and difficulties frequently encountered by companies in their early stages of operations. Our financials for the year endedDecember 31, 2019 , show a net loss of$13,088,175 . We expect to incur additional net losses over the next several years as we continue to expand our existing operations. The amount of future losses and when, if ever, we will achieve profitability are uncertain. 19 Results of Operations Revenue
During the year ended
During the year endedDecember 31, 2018 , The Company recorded negative revenue in the amount of ($65,034 ) and$2,735 in cost of goods sold. The revenue for the period was negative due to dispensary cost reimbursements. Our primary source of revenue in Q1 and Q2 of 2019 was from the dispensary to consumer delivery service. However, during Q3 and Q4 the Company transitioned to delivery of cannabis products directly to consumers with the acquisition ofGanjarunner, Inc. FromJanuary 1, 2019 throughJune 24, 2019 Ganjarunner, Inc. operated independently of DRVD. OnJune 24, 2019 DRVD acquiredGanjarunner Inc. and the revenue fromJune 24, 2019 forward is included in this report. OnJuly 10, 2019 DRVD acquired the certain assets of Mountain High Recreation. The asset purchase was designed to addMountain High Recreation's Express delivery on top of Ganjarunner's Next Day delivery service. Since MHR was an asset purchase, its post asset purchase revenues are included in this report as a part ofGanjarunner, Inc. OnOctober 3, 2019 we entered into a joint venture withBudee, Inc. to re-establish theSouthern California operations of Budee out of ourLos Angeles facility. The Joint Venture revenues are included in this report.
The operational and technology integrations of these separate entities was more difficult than expected. In addition to the ordinary challenges of implementing standard operating procedures, uniform accounting processes, and standardizing and building technology platforms, we also had to navigate extremely complex rules and regulations guiding the sale of cannabis from theCalifornia Bureau of Cannabis Control . We learned that customers are sensitive to not only front-end technology interfaces but also operational and delivery hiccups. The entirety of the fourth quarter was dedicated to integrating these companies and putting the proper infrastructure in place. Operating Expenses
During the year endedDecember 31, 2019 , we incurred a loss from operations of$12,502,454 . This is due to professional fees of$1,294,778 , compensation of$9,941,497 including stock-based compensation of$7,686,930 , general and administrative of$1,876,457 and sales and marketing of$361,668 .
During the year ended
The cost to operationally integrate and the inefficiencies created by having multiple redundant personnel, drivers, routes, vehicles, software, and marketing were higher than forecasted. Further, through the duration of Q3 and midway through Q4 there was the process of understanding the capabilities and limitations of the individuals within the companies that the Company had purchased. By the middle of Q4 of 2019 and into Q1 of 2020 we worked to remove redundancies and operational overhead to streamline processes and the company did not start to realize the savings until the Q1 of 2020. The cost of being public created significant additional professional services fees for both legal, audit, and accounting services to support not only the company but also the
acquisition targets. 20 Other Expenses
During the year ended
During the year ended
Fully Year 2019 Pro Forma Income with
The audited results on this report do not provide a complete picture of the Company's performance had the acquisitions taken place at the beginning of 2019. FromJanuary 1, 2019 , throughJune 24, 2019 Ganjarunner, Inc. operated independently of the Company. OnJune 24, 2019 , the Company acquiredGanjarunner Inc. , and only the revenue fromJune 24, 2019 forward is included in the financial statements in this report. Further, inOctober 2019 we formed a joint venture withBudee, Inc. with the intent of completing a full acquisition ofBudee, Inc. We closed the acquisition ofBudee, Inc. in February of 2020. The following presents the unaudited Pro-forma combined results of operations of the Company with theBudee, Inc. andGanjarunner, Inc. businesses as if the 3 entities were combined onJanuary 1, 2019 . Year Ended December 31, 2019 Gross Revenue$ 10,147,362 Gross Profit$ 4,995,676 Net loss$ (13,438,173 ) Net loss per share$ (0.28 )
Weighted average number of shares outstanding 46,898,066
The unaudited pro-forma results of operations are presented for information purposes only. The unaudited pro-forma results of operations are not intended to present actual results or to project potential operating results as of any future date or for any future periods. These are meant to show what would have been attained had the acquisitions been completed as ofJanuary 1, 2019 .
Liquidity and Capital Resources
We are a startup and anticipate that we will incur operating losses for the foreseeable future. As ofDecember 31, 2019 , we had cash on hand of$266,869 and a working capital deficit of$4,011,527 . Based on its current forecast and budget, management believes that its cash resources will not be sufficient to fund its operations through the end of 2020. Unless the Company can generate sufficient revenue from the execution of the Company's business plan, it will need to obtain additional capital to continue to fund the Company's operations. There is no assurance that capital in any form would be available to us, and if available, on terms and conditions that are acceptable. If we are unable to obtain sufficient funds, we may be forced to curtail and/or cease operations. 21 Operating activities used$3,650,850 cash for the year endedDecember 31, 2019 as our net loss of$13,088,175 was offset by$7,686,930 in stock-based compensation, depreciation and amortization expense of$407,611 , an increase in accounts receivable of$127,747 and a$1,476,540 increase in accounts payable and accrued expenses.
Operating activities used
Investing activities used
Investing activities used
Financing activities for the year endedDecember 31, 2019 provided$4,511,688 in cash from proceeds of loan payable of$1,497,000 , proceeds of loan payable with related parties of$205,393 , and common stock issued for cash of$2,768,000 .
Financing activities for the year ended
Off-Balance Sheet Arrangements
We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors. Critical accounting policies Principles of consolidation The consolidated financial statements include the accounts ofDriven Deliveries, Inc , and its wholly owned subsidiaries,Ganjarunner, Inc. andGlobal Wellness, LLC . All significant intercompany balances and transactions have been eliminated in the consolidated financial statements. Stock-Based Compensation The Company accounts for stock-based compensation costs under the provisions of ASC 718, "Compensation-Stock Compensation", which requires the measurement and recognition of compensation expenses related to the fair value of stock-based compensation awards that are ultimately expected to vest. Stock based compensation expenses recognized includes the compensation cost for all stock-based payments granted to employees, officers, and directors based on the grant date fair value estimated in accordance with the provisions of ASC 718. ASC 718 is also applied to awards modified, repurchased, or canceled during
the periods reported.
The Company accounts for warrants and options issued to non-employees under ASU 2018-07, Equity - Equity Based Payments to Non-Employees, using the Black-Scholes option-pricing model.
22 Debt Issued with Warrants
Debt issued with warrants is accounted for under the guidelines established by ASC 470-20 - Accounting for Debt with Conversion or Other Options. We record the relative fair value of warrants related to the issuance of convertible debt as a debt discount or premium. The discount or premium is subsequently amortized to interest expense over the expected term of the convertible debt. Revenue Recognition As ofJanuary 1, 2018 , the company adopted ASC 606. The adoption of ASC 606, Revenue From Contracts With Customers, represents a change in accounting principle that will more closely align revenue recognition with the delivery of the Company's services and will provide financial statement readers with enhanced disclosures. In accordance with ASC 606, revenue is recognized when a customer obtains control of promised services. The amount of revenue recognized reflects the consideration to which the Company expects to be entitled to receive in exchange for these services. The Company used the Modified-Retrospective Method when adopting this standard. There was no accounting effect due to the initial adoption. To achieve this core principle, the Company applies the following five steps:
1) Identify the contract with a customer
Delivery Income The Company has three contracts with different customers with the same terms. All of these qualify as contracts since they have been approved by both parties, have identifiable rights and payment terms regarding the services to be transferred, have commercial substance, and it is probable that the entity will collect the consideration in exchange for the services. Product Sales The Company performs retail sales directly to customers. In these sales there is no formal contract with the customer. These sales have commercial substance and there are no issues with collectability as the customer pays the cost of the goods at the time of purchase or delivery.
2) Identify the performance obligations in the contract
Delivery Income The Company's performance obligations are to (1) deliver cannabis in compliance withCalifornia law, and (2) provide a platform to sell the retailer's or their own products. These items represent performance obligations since they are distinct services and are distinct in the context of the contract. Product Sales The Company sells its products directly to consumers. In this case these sales represent a performance obligation with the sales and any necessary deliveries of those products.
3) Determine the transaction price
Delivery Income The company will perform delivery services in exchange for a flat fee per delivery. As mandated byThe California Bureau of Cannabis Control , delivery drivers are required to be on the payroll of a licensed retailer. In order to fulfill the performance obligation, delivery drivers are included on the payroll of the customer, and the Company reimburses the customer for the drivers' wages at a premium. The cost of paying the drivers are considered a cost to fulfill a contract for which the Company receives no benefit, so it is consideration payable to the customer, which is considered in determining the transaction price. In addition, the company currently nets the amounts owed by the customers for deliveries with the amounts owed to the customers for drivers' wages. As such, the company reduces the delivery fee by the drivers' wages to determine the transaction price. These elements of the transaction price are based on variable consideration determined to be constrained and are recognized as of the later of when the service is rendered or when the Company pays or promises to pay the consideration, which will generally be on a monthly basis. If the cost of the drivers' wages exceeds the total fees for delivery, the company would present a net negative revenue. For the year endedDecember 31, 2018 , the company shows net negative revenue related to delivery of cannabis. 23 Commission Income
The transaction price of the commissions is a variable consideration as the price is determined to be 10% of a delivered sale from an order generated on the Company's online platform. The variable consideration is also constrained as the amount of the consideration is dependent on the cost of the products purchased; and is further constrained as the company has little history to predict the amount to be recognized. Transaction price for the commissions will be determined as the company satisfies the performance obligation. During 2019 the company discontinued earning commission income. Product Sales The sales that are done directly to the customer have no variable consideration or financing component. The transaction price is the cost that those goods are being sold for plus any additional delivery costs. Excise Tax
As part of the Company's sales, the company collects an excise tax. The amount of tax collected is based on state and local laws.
4) Allocate the transaction price to performance obligations in the contract
Delivery Income
The Company will allocate the transaction price of the delivery fees and to the deliveries that they perform separately for the customer.
Commission Income
The transaction price of the commissions will be allocated per each sale that the Company generates for a retailer that is delivered.
Product Sales
For the goods that the Company sells directly to customers, the transaction price is allocated between the cost of the goods and any delivery fees that may be incurred to deliver to the customer.
Excise Tax
The tax collected is allocated to the transactions that the tax was collected from.
5) Recognize revenue when or as the Company satisfies a performance obligation
Delivery Income The Company satisfies performance obligations either over time or at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring a promised service to a customer. Both performance obligations are satisfied at a point in time, and as such revenue will be recognized when the delivery is completed. The revenue will not be recognized for orders not fulfilled, but the delivery fee is earned even if the delivery is rejected or the person who placed the order is not present or available at the time of delivery. The consideration payable to the customer for drivers' wages is recognized over time based on the inputs to determine the drivers' wage obligations, but the net transaction price is known and therefore recognized by the end of each reporting period. Product Sales
For the sales of the Company's own goods the performance obligation is complete once the customer has received their product.
Excise Tax The Company recognizes the revenue when the tax is collected and the customer has received their product. 24 Disaggregation of Revenue The following table depicts the disaggregation of revenue according to revenue type. Revenue for Revenue for the year ended the year ended Revenue Type December 31, 2019 December 31, 2018 Delivery Income $ 139,323 43,468 Dispensary Cost Reimbursements (126,093 ) (114,574 ) Delivery Income, net 13,230 (71,106 ) Product Sales 2,498,164 - Commission Income 821 6,072 Excise Tax and Regulatory and Compliance fees 310,360 - Total$ 2,822,575 (65,034 )
Due to this reduction of revenue from the reimbursement of wages for the
delivery couriers, the Company is presenting a net negative revenue for the year
ended
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