DNA Brands, Inc. to Appoint Bernard Rubin to its Board and to Serve as President
December 11, 2018 at 01:30 pm
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DNA Brands, Inc. announced the acquisition of Betta4U Brands 'DBA' NEO Superwater, as a wholly owned Subsidiary. Betta4U Brands Inc. (B4U) is a Delaware Corporation that has concluded the acquisition of NEO Superwater. As part of the transaction, Mr. Bernard Rubin, Founder of Betta4U Brands Inc., will be appointed to the board of DNA Brands Inc., and will serve as DNA Brands President, in charge of all beverage related matters. Mr. Rubin moved to the USA in 2010 from South Africa, where he started his business career with a Degree in Business Management, followed by an MBA from Bond University (Queensland, Australia). Mr. Rubin is a serial entrepreneur, whose international beverage resume spans multiple continents. Throughout his career, he has managed and developed bottlers, distributors and retailers through the entire supply chain with several leading global beverage companies, such as Cott Beverages, Halewood International, Ice River Springs, and recently VP of International Business at New Age Beverage Inc.
DNA Brands, Inc. is a holding company. The Company offers its products under the DNA Energy Drink brand name. DNA Energy Drink is a proprietary blend of ingredients in four flavors: citrus, lemon lime, sugar-free citrus and cran raspberry. It sells a line of five carbonated blends of DNA Energy Drink, Citrus, Sugar Free Citrus, Original (a combination of Red Bull and Monster energy drinks), Cryo- Berry (a refreshing mix of cranberry and raspberry) and Molecular Melon (a cool and refreshing taste); as well as three milk-based energy coffees with fortified with Omega 3, which include mocha, vanilla latte, and caramel macchiato. The Company also owns DNA Tags, which is a third party blockchain verified technology used in the medicinal packaging industry.