DNA Brands, Inc. announced the appointment of Adrian McKenzie as President and Chief Executive Officer. Current management and staff, including CEO Mel Leiner and founder Darren Marks have resigned to pursue other goals. Mel, Darren, and key former employees will continue as shareholders who, from time to time, will consult on behalf of DNA Brands Inc., and will assist in a smooth management transition.

After much screening, consideration, and due diligence, Senior Management appointed Adrian McKenzie as the incoming CEO. Mr. McKenzie will also assume concurrent roles as President, Treasurer and Secretary of the Company. Adrian McKenzie brings to DNA Brands a long-standing track record of business development, finance, and marketing experience.

Mr. McKenzie will focus on reestablishing and building a successful brand, engaging new investors, shareholder building and new product development.