DESIGN WITHIN REACH, INC. 
By Retailer expands reach of modern design with larger Studios in NYC and Miami and a new Studio in California.
(Stamford, Conn.) - August 27, 2012 - Design Within Reach, Inc. (DWR), today announces a real estate expansion plan that increases the company's retail presence to better service both retail consumers and trade professionals. Executed in three markets across the country, the retail initiative follows a successful two-year period of product and partnership development that has greatly expanded the assortment and changed the in-store and digital customer experience. Doubling the size of Studios in New York and Miami, as well as opening a new Studio in Costa Mesa, Calif., allows Design Within Reach to present merchandise in stylistically defined room vignettes outlining decor solutions for living, dining, outdoor, work, and sleep.
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years. The Studio expansion provides design enthusiasts the convenience of shopping a broader assortment of DWR furniture in an engaging environment with the help of professional design associates. "These expanded locations allow us to show the modern classics from Herman Miller®, Knoll®, Fritz Hansen and other iconic brands alongside the designs we've curated through new partnerships with B&B Italia and developed with young designers like Jeffrey Bernett and Nathan Yong. We're listening and responding to the needs of our customers, and we believe that these larger Studios will help them envision how to live with authentic modern design," explains DWR President and CEO John Edelman.
To bring this strategy to life, DWR continues its partnership with New York-based architecture group Sayigh+Duman. Laith Sayigh led the Diller Scofidio + Renfro design team charged with creating the Lincoln Center Pedestrian Bridge and was a designer with Foster + Partners in London. Koray Duman is a LEED-certified architect and was the lead architect at Frederick Fisher and Partners, in charge of the Santa Barbara Museum of Art. "We're excited to extend our collaboration with Design Within Reach and continue to develop a whole new experience of how to display its distinctive furnishings, while conveying the possibility and potential that Design Within Reach can offer its clients," says Duman. The firm created a successful DWR Studio concept at the company's headquarters in Stamford, Conn., which opened in 2011.
Design Within Reach is also collaborating with NYC-based design firm 2×4 to expand its approach to branding through interior and environmental design. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2×4
