DÉKUPLE 
Paris, 30 January 2014 (5:45 pm) - ADLPartner recorded a gross sales volume( i) of €268.3 million at 31 December 2013, down 2.8% on 2012. Net sales(ii) for 2013 came to €111.5 million, compared with €113.8 million in 2012.
Quarterly business trends
| At 31 December | 2013 | 2012 | Change |
| Gross sales volume (€ million) | 268.3 | 276.0 | -2.8% |
| 1st quarter | 70.4 | 74.5 | -5.5% |
| 2nd quarter | 64.7 | 66.5 | -2.7% |
| 3rd quarter | 63.5 | 63.6 | -0.2% |
| 4th quarter | 69.7 | 71.4 | -2.4% |
| Net sales (€ million) | 111.5 | 113.8 | -2.0% |
| 1st quarter | 29.2 | 30.8 | -5.2% |
| 2nd quarter | 26.3 | 26.6 | -1.1% |
| 3rd quarter | 26.6 | 26.7 | -0.4% |
| 4th quarter | 29.4 | 29.8 | -1.3% |
In an economic environment marked by the volatility of commercial returns, ADLPartner's business is showing a good level of resilience, with a limited contraction in net sales.
Developments for each region
| At 31 December | 2013 | 2012 | Change |
| Active open-ended subscriptions | 3,051,674 | 3,184,116 | -4.2% |
| France | 2,878,193 | 2,966,200 | -3.0% |
| Spain | 173,481 | 217,916 | -20.4% |
| Gross sales volume (€ million) | 268.3 | 276.0 | -2.8% |
| France | 260.0 | 267.5 | -2.8% |
| Spain | 8.3 | 8.5 | -2.4% |
| Net sales (€ million) | 111.5 | 113.8 | -2.0% |
| France | 106.9 | 109.6 | -2.5% |
| Spain | 4.6 | 4.3 | +7.0% |
Change in the product mix
| At 31 December | 2013 | 2012 | Change |
| Gross sales volume (€ million) | 268.3 | 276.0 | -2.8% |
| Open-ended subscriptions | 194.6 | 201.1 | -3.2% |
| Fixed-term subscriptions | 42.0 | 44.3 | -5.2% |
| Books, merchandise, audio and video | 26.5 | 27.7 | -4.3% |
| Other | 5.2 | 3.9 | +33.3% |
| Net sales (€ million) | 111.5 | 113.8 | -2.0% |
| Open-ended subscriptions | 66.7 | 67.9 | -1.2% |
| Fixed-term subscriptions | 18.2 | 19.3 | -5.7% |
| Books, merchandise, audio and video | 22.2 | 23.3 | -4.7% |
| Other | 4.4 | 3.3 | +33.3% |
ADLPartner has continued to optimize its prospecting campaigns, focusing in priority on partnership-based open-ended subscriptions, with this business proving more resilient and offering stronger added value. Alongside this, ADLPartner has supported the development of its new digital marketing activities, which are performing well in Spain.
Outlook
ADLPartner's ambition is to improve its potential for growth and profitability over the medium and long term. With its sound financial position, ADLPartner plans to continue rolling out a strategy to further strengthen and generate value through its know-how.
Next date: 2013 full-year earnings on 20 March 2014 (after close of trading)
Company information
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
ADLPartner
Investor Relations & Financial Information
relations.investisseurs@adlpartner.fr
tel: +33 1 41 58 72 03 Calyptus
Cyril Combe
cyril.combe@calyptus.net
tel: +33 1 53 65 68 68
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
( i) Gross sales volume represents the value of subscriptions and other products sold.
(ii ) Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
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