Day Software Holding AG / Day Software Reports Revenue Growth of 47% for 1H 2010 processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. 

Continued Acceleration of CQ5 Adoption Globally Drives 71% License Revenue
Growth and 15% Net Profit

Basel, Switzerland and Boston, Massachusetts - 28 July 2010 - Day Software
Holding AG (SIX: DAYN, OTCQX: DYIHY), a provider of open, standard-based content
infrastructure and content management software, today announced record revenue
growth and strong operating results for the first half of 2010. In a separate
announcement, Day Software also announced today that it has entered into a
definitive agreement with Adobe Systems (NASDAQ: ADBE) for Adobe to launch a
public tender offer to acquire all of the publicly held registered shares of Day
Software for CHF139 per share in cash in a transaction valued at approximately
CHF255 million on a fully diluted equity-value basis.  More details regarding
the transaction are available in the joint press release issued by Adobe and Day
Software earlier today, which can be found at
http://www.adobe.com/aboutadobe/invrelations.


Day reported total revenues of CHF 25.1M, an increase of 47% from total revenue
of CHF 17.0M for the first half of 2009.  License revenue accounted for 49% of
total revenue at CHF 12.4M, an increase of 71% from total license revenue of CHF
7.2M for the first half of 2009.  Strong customer renewals drove CHF 7.1M in
support and maintenance revenue, or 28% of total revenue, with services revenue
totaling CHF 5.5M for the period.  Day also reported net income of CHF 3.7M for
a total profit margin of 15%.  Total cash at the close of the first half of
2010 was CHF 27.2M, a 49% increase over 1H 2009.

"The first half of 2010 saw continued acceleration of Day's momentum," said Erik
Hansen, CEO, Day Software.  "In Q2 alone, we saw a record number of 23 new
customers adopt our CQ5 content management platform as organizations around the
globe place an investment priority on driving business through the online and
mobile channels and migrate away from legacy, Web 1.0 content management
systems.  I'm also pleased by the continued expanded investment in CQ5 within
our installed base, with twenty customers broadening their deployment of our CQ5
Web Content Management (WCM), Digital Asset Management (DAM), and Social
Collaboration (SoCo) offerings."?

Customer Success Highlights

Day saw accelerated customer acquisition and installed base investment in CQ5 in
all theatres of operation with 36 new enterprise customers.  Select highlights
in major IT markets include:

  * Germany.  BMW, Lufthansa, HUK-COBURG and GfK
  * United States.  Hyatt Corporation, Dunkin Brands, PayPal, Scottrade, and
    Sotheby's
  * United Kingdom.  News International and Skype
  * Japan.  Brother International

In addition, Day saw increased installed base revenue in 1H 2010 with 20 new CQ5
transactions.  Major customer reorders include:

  * Automotive.  General Motors (GM), Daimler, Audi, and Volkswagen
  * Financial Services.  Royal Bank of Scotland (RBS) and UBS
  * Media and Entertainment.  Newsweek, MTV, and Nielsen
  * Transportation & Logistics.  Fraport and TNT


Product and Industry Leadership Highlights


  * In January 2010, Day released its CQ 5.3 Web Content Management (WCM),
    Digital Asset Management (DAM), and Social Collaboration (SoCo) product
    suite.  This release, showcased earlier to Day's customer and partner
    community in October 2009 at Day's Ignite Global Customer Summit, catalyzed
    new customer opportunities and installed base investment in product upgrades
    and CQ add-on modules.

  * In March 2010, Day released its CRX 2.1 Enterprise Content Management (ECM)
    platform.  This release was followed in April 2010 with the launch of Day's
    online catalog of downloadable components and applications, PackageShare.
    Both CRX 2.1 and PackageShare together accelerated Day's traction with
    developer downloads, yielding new sales opportunities and continued
    acceleration of CQ5 transactions through greater IT awareness and exposure
    to CQ5 core infrastructure foundation, CRX.

Business Highlights


  * Day continued aggressive growth of its worldwide ecosystem of partners.  In
    the first half, Day signed new global partnership agreement with two leading
    worldwide interactive agencies, SapientNitro and LBi.  In addition, Day
    established two new major technology partnerships with Endeca and
    translation.com for pre-integrated, best-of-breed enterprise search and
    translation management with CQ5.

  * Day nearly doubled its sales and customer support capacity in North America
    to meet the fast growing enterprise customer demand for CQ5, and continued
    its global expansion with the launch of two new regional offices in Europe
    in the first half of 2010, opening new offices in Amsterdam in the
    Netherlands and Madrid, Spain.

"We continue to be pleased by the very positive momentum of our business and the
continued increase in customer and partner awareness and demand for new
CQ5-based solutions," said CEO Hansen.  "Global brands clearly recognize the
need to invest in the online channel and new mobile customer experiences.  With
our continued acceleration in 1H 2010, our CQ5 platform is taking a prominent
position in the market."?

About Day - www.day.com

Day Software is the ECM pioneer that leading global enterprises rely on for
their Web 2.0 content application and content infrastructure needs.  Day's
Content Repository Extreme (CRX) is the industry's leading Java Content
Repository (JCR) that provides unique virtualization services to consolidate
legacy repositories and unique cloud computing services to lower IT operational
costs.  Day's Communique 5CQ5 provides industry-leading Web Content Management,
Digital Asset Management, and Social Collaboration in a single, unified suite
and won the 2009 InfoWorld Technology of the Year Award for "Best Web CMS".

Day is an international company with headquarters in Basel, Switzerland and
Boston, Massachusetts, traded since April 2000 on the SIX Swiss Exchange, and
"Over the Counter" (OTC) as American Depositary Receipts (OTCQX:DYIHY).  Day's
customers are worldwide leading global enterprises, including: Adobe, Audi,
Volkswagen, Daimler, BMW, General Motors, Nissan, Williams Sonoma, John Lewis,
Hyatt, Intercontinental Hotels Group, McDonalds, Newsweek, and MTV.

A Warning Regarding Forward-looking Statements

This press release may contain forward-looking statements regarding future
events or the future performance of Day Software Holding AG and its subsidiaries
(the "Company"). Words such as "expects," "plans," "believes," "may," "will,"
and variations of these words or similar expressions are intended to identify
forward-looking statements. These statements speak only as of the date hereof.
Such information is subject to change, and we will not necessarily inform you of
such changes. Actual events or results, of course, could differ materially and
adversely from those expressed in any forward-looking statement. The Company
does not make filings (e.g., Forms 10-K and 10-Q) with the Securities and
Exchange Commission under the Securities Exchange Act of 1934.

For Further Information

Peter Nachbur
Day Software AG
Barfuesserplatz 6
4001 Basel, Switzerland

T +41 61 226 98 98
E-Mail: peter.nachbur@day.com

Further and more detailed information on the financial results for the first
half year 2010 is available immediately for interactive viewing online at:
http://www.day.com/ investors and for download here:
http://www.day.com/financialreports.??

Further and more detailed information on Day Software's announcement of its
definitive agreement with Adobe can be found in the joint press release issued
by Adobe and Day Software earlier today, which can be found at
http://www.adobe.com/aboutadobe/invrelations.

The English text of this press release represents the binding version.




[HUG#1434346]



 --- End of Message --- 

Day Software Holding AG
Barfüsserplatz 6 Basel Schweiz

WKN: 936168;ISIN: CH0010474218;
Listed: Freiverkehr in Börse Stuttgart,
Freiverkehr in Börse Berlin,
Open Market (Freiverkehr) in Frankfurter Wertpapierbörse;


    Day Software 1H 2010 Results: http://hugin.info/131802/R/1434346/379992.pdf
    Day Software 1H 2010: http://hugin.info/131802/R/1434346/379996.pdf



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