Cvent, Inc. announced the launch of a new Audience Management Platform (AMP). Marketed and sold through Cvent's CrowdTorch, AMP is a new model in the marketplace integrating online and box office ticketing, mobile apps, custom websites, social marketing and fan engagement and insight tools. By providing the critical components needed to manage events and engage with fans, this first-of-its-kind platform helps venues, promoters, artists and event organizers build brand loyalty, drive ticket sales and increase revenue.

CrowdTorch's wide market appeal can be seen through its diverse client base, ranging from the chain of Improv comedy clubs and SBE nightclubs (Greystone Manor, Hyde and Create) to Mesa Amphitheatre and Bristol Motor Speedway. Core components of the Platform include: -- Ticketing: mobile box office, social rewards, merchandising and upselling, access control; -- Mobile: native apps, mobile content management system, venue maps, personalized event schedules; -- Fan Engagement: CRM, segmented push notifications, email newsletters; -- Website: custom design, dynamic content management system, responsive layout; -- Social: photo sharing, embeddable widgets, gamification; -- Insights: customer segmentation, detailed usage reporting, influence measurement.