Cubic Corporation : Winner of Cubic’s National 'I Heart My Card' Video Contest Decided in YouTube Voting

SAN DIEGO, Calif. - January 13, 2012 - Cubic Transportation Systems today announced that Morgan Crossley's video has been voted the national winner in its transit video contest.

The surfer who catches Miami Beach waves by catching the bus with his EASY Card swept all three rounds to earn a total of $8,500 in prize money from the sponsor, Cubic Transportations Systems, which awarded a total of $13,000 to winners. The social media-based contest was open to users of the , .

Morgan Crossley's video received nearly 1,100 votes in the final round of voting on YouTube which concluded on Dec. 14th, 2011.The final round featured seven contestant videoshad 2,765 votes8,021 views.

"I Heart My Card" gave the public a creative platform express how their transit card makes traveltheir liveseasiermore enjoyable.The contest generated nearly 30,000 views.

"This contest was really funexciting for me because thousands of people saw my video. I think that's pretty coolI want to thank Cubic for making it possible," Crossley said."It's really great that Cubic ran the contest on social media channels because that really appeals to people my age who are big userssupporters of public transit."

"We chose the idea of a video contestsocial media promotion to tap the enthusiasm young people have for public transitnew forms of payment, like contactlessmobile," said Matt Cole, senior vice president, strategybusiness development for Cubic."Whether they focused on the economic, environmental or convenience benefits, the common theme in all these videos was public transit makes these people's lives better."

"We are so proud that the winner of this contest was from the Miami area," said Miami-Dade Transit Director Ysela Llort."Morgan's uniquevisually interesting video provides a great way to educate the community about how 'easy' it is to use Miami-Dade Transit with the EASY card."

Other finalist videos included four Local Winners who each received a $1,500 prizethree Front Runner winners, whose videos held an early lead in their local contests:

• : An Atlanta graduate school couple would rather use their time playing with their toddler than sitting in traffic (Atlanta Winner)
• : A Los Angeles transit riderhis TAP Card take on a runnera fast driver - who wins? (Los Angeles Winner)
• : An eager candidate lands the big job with help from the Minneapolis Go-To Card (Minneapolis Winner)
• : A romantic comic traces his love of his TAP Card back to their first date (Los Angeles Front Runner)
• : Love is saving the environment -money - with his Go-To Card (Minneapolis Front Runner)
• : An Atlanta resident explains the who, what, when, wherewhy of his Breeze Card (Atlanta Front Runner)
  

About Cubic Transportation Systems
Cubic Transportation Systems, Inc. is the world's leading turnkey solution provider of automated fare collection systems for public transport including bus, bus rapid transit, light rail, commuter rail, heavy rail, ferryparking. Cubic's solutionsservices include system design, central computer systems, equipment designmanufacturing, device-level software, integration, test, installation, warranty, maintenance, computer hosting services, call center services, card managementdistribution services, financial clearingsettlement, multi-application supportoutsourcing services.

Every year, nearly 10 billion rides are taken worldwide using Cubic fare collection systems. Cubic has delivered over 400 projects in 40 major markets on five continents. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York / New Jersey region; Washington, D.C. / Baltimore / Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; VancouverEdmonton, Canada; Sydney (New South Wales), Australia;Scandinavia.

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