Criteo announced a new partnership with Dollar GeneralMedia Network (DGMN), the retail media arm of retail giant Dollar General. The partnership supports Dollar General's onsite sponsored ad offerings, with plans to extend access to newer ad formats later this year. Criteo and DGMN will provide brand partners access to premium inventory and campaign execution through flexible integrations with Criteo's self-service demand-side platform (DSP), Commerce Max.

Through Commerce Max, Dollar General can onboard first-party data, in-store sales data, and comprehensive shopper signals to empower advertisers to access hard-to-reach rural shoppers across its owned and operated properties. Brands will also directly access DGMN's inventory within their private market via Commerce Yield, Criteo's retailer monetization platform. While the majority of Dollar General purchases are in-store, the company receives a significant amount of web traffic from customers who build their lists online before making their weekly purchases.

By harnessing Commerce Max, advertisers can now reach this engaged audience during the crucial consideration phase of the shopping journey. Criteo will also provide an in-store sales integration within Commerce Max, which equips brands and agencies with valuable omnichannel insights into whether sales take place in-store or online. Through this partnership with the nation's retailer by store count, Criteo continues to enhance its audience reach, fortifying its position as a leader in the expanding retail and commerce media space.