Criteo S.A. named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales team to drive forward revenue operations and demand for Criteo's newly launched products, including Criteo Audience MatchBETA and Criteo Customer AcquisitionBETA. Prior to his position at Criteo, Peralta was President and CEO of AudienceScience where he oversaw all functional areas of the company, and serviced P&G's global advertising budget. Previously, he held numerous executive positions in the U.S., Europe and Asia, including roles as the CRO of MediaMath, COO of Magnetic, CRO of Tumri and an SVP at AOL and Advertising.com.