Material Fact
Closing of the Period for the conversion of ADRs

Rio de Janeiro, January 18, 2013 - In keeping with the CVM instruction no. 358 of January 3 2002, CONTAX PARTICIPAÇÕES S.A., a publicly-held company headquartered at Rua do Passeio, no. 56, 16th floor, Rio de Janeiro, RJ, enrolled with the Brazilian corporate taxpayer registry no. CNPJ/MF 04.032.433/0001-80 ("Company"), informs its shareholders and the market, following the Notice to the Market dated 10/26/2011 and given the closing of the period for the conversion of the American Depositary Receipts ("ADR"), that, regarding the remaining Shares representing ADRs that were not surrendered for cancellation, in accordance with the terms of the Deposit Agreement between the Company, The Bank of New York Mellon, as depositary, and the Owners and Beneficial Owners of ADRs (which was terminated on January 13, 2012) The Bank of New York Mellon ("BNY Mellon" or "Depositary") has assigned an agent to carry out the sale of these Shares on BM&FBOVESPA.

The Company will keep the market and its shareholders informed of any material events related to the termination of the ADR Program.

Marco Norci Schroeder
Chief Financial Officer and Investor Relations Officer
Contax Participações S.A.

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