Comscore, Inc. and Kochava announced an innovative performance media measurement solution that brings more insights to marketers. The new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.? By combining Comscore?s Exact Commercial Ratings (ECR) data and Kochava?s advanced ?marketing?

mix modeling, Comscore and Kochava can now deliver outcomes measurement for key metrics such as: Mobile app activity, e.g. installs and in-app purchases Website activity Merchant-level purchase data Episodic tune-ins This new capability brings further clarity to cross-screen measurement by determining which behaviors can be attributed directly to specific linear ad placements.