ComScore, Inc. Signs Expansion Agreement with Turner
January 16, 2018 at 02:00 pm
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comScore announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and comScore's Advanced Audiences segmentation. Turner already subscribes to comScore's video on demand and core digital Media Metrix services. With this expansion, the company can combine household-level TV tuning information with consumer behavior data from third-party segmentation providers to go beyond traditional age/gender demographics. This allows potential advertisers to better target more relevant audiences, ensuring ads are being seen by the consumers they want to reach.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
