Charlotte's Web Holdings, Inc. announced that Eugenio Mendez has joined the company in the newly formed role of Chief Growth Officer effective January 15, 2019. Mr. Mendez comes to the company from the Coca-Cola Company based in Atlanta, GA, where he served as Vice-President, Global Marketing of Water, Enhanced Water and Sport Drinks - one of Coca-Cola's fastest growing categories. Mr. Mendez has also served in an advisory role to Charlotte's Web for nearly two years. As the Company's Chief Growth Officer, he will lead the Company's business development, marketing and sales functions. Mr. Moallem joined Charlotte's Web in 2017 to position and scale the Company to be able to meet the anticipated market demand and lead the Company through a comprehensive longform IPO process while putting in place compliance programs for CSA and FDA regulations. Mr. Moallem continues as the Company's CEO until his successor has been appointed, a search process he and the Board of Directors will begin immediately. Following a CEO transition, Mr. Moallem will stay on with the Company in an advisory role. Mr. Moallem is relinquishing his board position to further support the pending transition.